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KEITH WILSON



  
An ongoing photography series about transportation, aspiration and advertising.

The American West, 2014, digital pigment print, 44 x 32 inches

A few years ago, while living in Austin, Texas, I relied on my car to get everywhere, which meant spending too much time trying to find my Honda on neighborhood blocks and parking structure levels. After walking past car after car, day after day, I began to notice their given names - Odyssey, Frontier, Mustang, Civic - and realized that car manufacturers were using aspirational nomenclature to sell lifestyles. Hey, wait a second!

THE MODEL SERIES is a collection of these marketing attempts broken into categories such as Qualities, The American West, Animals, and Voyages. They are presented in simple grid forms reminiscent of the gangs work of Richard Prince, which gives viewers the opportunity to observe the unique qualities of individual model images and the cohort to which they belong.


Qualities, 2014, digital pigment print, 44 x 32 inches